Ignite Visibility, a leading digital marketing agency, has released its highly anticipated 2025 Consumer Spending Study, revealing key insights into consumer spending.

SAN DIEGO, April 2, 2025 /PRNewswire-PRWeb/ -- Ignite Visibility, a leading digital marketing agency, surveyed over 1,000 Americans aged 18 and over, to uncover consumer marketing trends. This study offers an in-depth analysis of spending habits and preferences that will shape consumer decisions in 2025.

The study highlights that consumers are increasing their spending on daily essentials, health and wellness, travel, and home improvements, while cutting back on luxury goods and non-essential items. With 39.7% of consumers planning to spend more in these categories, businesses should focus on promoting affordability, trustworthiness, and real-world benefits to meet growing demand while remaining competitive.

The study also revealed that franchises are well-positioned to benefit from consumers' preference for trusted brands, with many choosing them for brand recognition and competitive pricing. To leverage this, franchises should focus on localized marketing, value-driven promotions, and transparent messaging to build stronger customer relationships.

John Lincoln, CEO of Ignite Visibility shares his thoughts on the study, saying, "The data provides a clear picture of where consumers are heading in 2025 and how brands can optimize their marketing efforts. Consumers are prioritizing essentials like health, wellness, and home improvements while cutting back on luxuries. Brands that adapt by focusing on affordability, trust, and transparent messaging will be best positioned to capture attention and drive loyalty in an increasingly competitive market."

The study provides additional insights and actionable recommendations on how businesses can adjust their strategies to capitalize on changing consumer trends and strengthen their connection with target audiences.

To gain full access to the report, download the 2025 Consumer Spending Study today at https://go.ignitevisibility.com/2025-consumer-spend-study/.

About Ignite Visibility:

Ignite Visibility is a premier digital marketing agency specializing in providing top-tier marketing strategies and innovative solutions. With a focus on delivering measurable results, the agency works with clients across various industries, helping them drive growth through effective SEO, paid media, social media, email marketing, CRO, branding campaigns and more.

Media Contact

Nicole Garcia, Ignite Visibility, 1 619-752-1955, opportunity@ignitevisibility.com, https://ignitevisibility.com/ 

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SOURCE Ignite Visibility